• Develop and execute a comprehensive social media strategy across platforms such as LinkedIn, Twitter, Facebook, Instagram, and YouTube, focusing on increasing brand awareness and engagement. • Manage the day-to-day operations of all social media channels, including posting content, responding to comments, and engaging with followers. • Collaborate with the Head of Marketing to create and manage social media campaigns that align with business goals and product launches. • Craft compelling and creative content that aligns with cybersecurity themes and resonates with target audiences, including blogs, infographics, and videos. • Work with internal teams (product, sales, and content) to develop and promote content that highlights the company’s value proposition, thought leadership, and product offerings. • Monitor social media trends, cybersecurity news, and competitor activities to inform content creation and engagement strategies. • Use analytics tools to track and report on social media performance metrics, including engagement, reach, lead generation, and conversions. • Identify key performance indicators (KPIs) and regularly report progress to the Head of Marketing with actionable insights and recommendations. • Stay up to date with the latest social media trends, tools, and best practices, particularly in the cybersecurity space. • Manage paid social media advertising campaigns and budgets to ensure cost-effective lead generation. • Participate in online communities, forums, and groups related to cybersecurity to foster relationships and increase brand visibility.