• Own and deliver key initiatives within brightwheel’s activation & expansion roadmap • Define the end-to-end onboarding and growth experience for schools, leveraging AI and product-led growth (PLG) principles to accelerate time-to-value • Communicate strategy, learning, and progress clearly with leadership and cross-functional partners to inform roadmap decisions • Partner cross-functionally with engineering, design, AI, and GTM to build and iterate on in-app experiences that deliver continuous customer value • Identify and remove friction across activation and attach funnels, using data and customer feedback to prioritize high-impact improvements • Design, run, and analyze investments to test hypotheses and impact critical metrics • Define and report on success metrics (e.g., activation %, attach %, time-to-value, % of schools self-serve onboarding) • Collaborate across PDE and GTM teams ensuring shared goals, feedback loops, and delivery against measurable outcomes