• Identify, recruit, and onboard new channel partners aligned with the company’s go-to-market strategy. • Build, strengthen, and expand relationships with existing partners: including VARs, distributors, and service providers. • Deliver partner sales and technical training sessions to enhance product knowledge and sales effectiveness. • Prioritize deal registration processes to ensure transparency, fairness, and partner engagement. • Generate and manage monthly pipeline reports, tracking partner opportunities and forecasting accuracy. • Measure and report on KPIs, clearly communicating results to leadership. • Collaborate with the company’s marketing team to design and execute impactful partner marketing campaigns. • Create, launch, and manage incentive programs to drive partner performance. • Oversee partner enablement programs to ensure consistent readiness and engagement. • Execute strategic initiatives that drive new account acquisition, pipeline expansion, and incremental bookings. • Stay current on competitive market dynamics and maintain an expert understanding of the company’s value proposition. • Contribute to channel leadership’s strategic planning and deliver insights that inform long-term business objectives.