• Research and identify qualified prospects within target market segments using tools like LinkedIn Sales Navigator, ZoomInfo, and industry databases to build a robust pipeline of potential customers. • Execute multi-touch outreach sequences via phone, email, social media, and other channels to engage prospects and generate interest in company solutions. • Respond promptly to marketing-generated leads, assess qualification criteria, and determine appropriate next steps to maximize conversion rates. • Conduct preliminary discovery calls to understand prospect pain points, business needs, and decision-making processes while building initial rapport and credibility. • Schedule qualified meetings and product demonstrations between prospects and Account Executives, ensuring proper handoff with comprehensive prospect briefings. • Maintain accurate and up-to-date prospect information in Salesforce, track all activities and interactions, and provide visibility into pipeline development. • Meet or exceed daily/weekly activity targets including calls made, emails sent, social touches, and qualified meetings scheduled while achieving monthly quota objectives. • Gather competitive insights, industry trends, and prospect feedback to inform sales strategy and support marketing messaging development. • Stay current on product knowledge, industry developments, and sales methodologies through training programs and professional development initiatives. • Develop deep understanding of assigned territory, key accounts, industry verticals, and market dynamics to maximize prospecting effectiveness.