• Analyze business practices, collect and interpret data, and assess industry trends to identify organizational needs. • Design and recommend new projects, programs, and process improvements based on business requirements. • Evaluate workflows, products, and systems to identify opportunities for greater efficiency and effectiveness. • Prepare and present technical reports that summarize data, trends, and actionable insights. • Provide recommendations to leadership that support operational improvements and financial objectives. • Solve complex challenges independently, escalating only highly complex issues as necessary. • Mentor, coach, and support team members to enhance analytical capability across the department. • Collaborate across departments to ensure alignment, compliance, and effective business operations. • Apply web and channel analytics (GA4, GTM, Looker Studio, etc.) to analyze user behavior and marketing channel performance. • Utilize business intelligence and data analytics tools such as SQL, Python, BigQuery, Redshift, and PowerBI to deliver scalable insights.