• Utilizes a collaborative process of assessment, planning, implementation and evaluation, to engage, educate, and promote/influence members decisions related to achieving and maintaining optimal health status • Facilitates effective health care decision-making • Improves the quality of care • Improves member satisfaction with their health care plan • Facilitates appropriate use of health care resources • Provides up-to-date health care information to help facilitate members’ understanding of their health problems and possible options • Provides assistance by clarifying available options for the member's particular health problem or issue • Helps members actively and knowledgeably participate with their provider in their own health care decision-making • Promotes healthy lifestyles to help lower personal health risks, preventing illness • Awareness of the member’s available health and wellness programs, and makes referrals to these programs as appropriate