• Develop and execute sales and marketing programs that deliver annual sales and profitability goals in the Asia dept. • Work with SVP and other regional sales on execution of Ito En branded. • Work with the SVP of Asia Markets in the development of new products, pricing strategies and marketing activities. • Identify opportunities and implement plans for line extensions and new product development, working closely with Production teams. • Analyze consumer trends and research data. • Solicit and sell Ito En products to Asia Market, technology, and Asian grocery accounts in the assigned territory. • Sell displays and new products while maximizing the product to accounts. • Find new opportunities to grow the Asia territory and remain the vendor of choice with our customers. • Organizing, rotating and stocking shelves during store visits – the platform for providing excellent customer service. • Meet customer service expectations through daily communication, problem resolution, and prompt follow up. • Participate in ride-along Asian distributors to increase relationships, open new accounts, and sell in new items. • Place POS and coupons to maximize visibility and exposure for our products. • Store reset support, schematic enforcement (if applicable), and excellent service to ensure new products and customers are successful. • Ensure that strategic marketing and retail support plans are implemented. • Place and maintain point of sale and advertisements in appropriate accounts.