• Prospect, nurture, and close quality accounts to meet and/or exceed quarterly and annual sales targets • Track sales-qualified leads, accurately forecast territory performance, and capture market intelligence using CRM • Develop market specific, account-based sales strategies to achieve sales growth across Cantata’s products and services • Prospect and develop high-margin customer accounts through relationship building sales techniques • Maintain primary relationship with prospects during pre-sales, sales and post sales phases • Prepare and present compelling sales pitch and participate in all sales activities • Support market development and commercialization efforts for new products and new market initiatives • Support Marketing team during workshops, conventions, seminar series and other marketing activities as required • Create and implement a business plan that satisfies goals as established by sales management • Manage, maintain and document qualified leads using internal CRM and other database tools