• Own the partner demand generation motion, with clear accountability for sourced and influenced pipeline • Design and execute integrated partner campaigns across digital channels (email, paid, social, webinars, partner syndication, etc.) • Personally run high-impact programs with strategic technology and cloud partners, while enabling scale across the long-tail ecosystem • Translate partner opportunities into clear campaign strategies, plays, and execution plans • Embed partner voices, content, and co-marketing opportunities into existing marketing programs to amplify reach and pipeline impact. • Partner closely with Partnerships, Partner Programs, and Partner Ops to prioritize partners based on pipeline potential and GTM alignment • Support deep, enterprise-level co-selling motions with select strategic partners while enabling scalable programs for hundreds of technology integrations • Plug into channel and reseller programs where appropriate, without duplicating Field or Channel Marketing ownership • Build strong relationships with counterparts at strategic partners to plan, execute, and scale high-impact co-marketing initiatives. • Own partner marketing execution with cloud providers (e.g., AWS), including MDF planning, activation, and performance tracking • Ensure MDF is deployed against scalable, pipeline-driven programs rather than one-off activity • Maintain clear accountability for spend, ROI, and partner impact • Act as the connective layer between Partner Product Marketing, Enablement, Demand Gen, Field Marketing, and Brand • Translate partner positioning and solution narratives into campaign-ready messaging and assets • Improve the quality, consistency, and effectiveness of partner marketing across the org even where you’re not the direct executor • Own reporting for partner demand programs, including leads, MQLs, pipeline, and ROI • Establish clear performance benchmarks and feedback loops to continuously improve partner campaigns • Bring structure, prioritization, and clarity to a high-volume, high-potential ecosystem