VP Marketing
Location
United States
Posted
126 days ago
Salary
Not specified
Bachelor Degree5 yrs expEnglish
Job Description
• Own and develop all aspects of marketing within the M0 project, whether it be brand, strategy, design, comms, social, events, etc.
• Engage with our customers, partners, as well as internal business development and product teams, in order to deeply understand and express customers’ needs, segmenting them appropriately and designing intelligent positioning & messaging.
• Become the custodian of the M0 voice, narrative and brand, simplifying it, refining it, nurturing it and developing it as one of the most valuable brands in crypto and fintech.
• Elevate the level of awareness and clarity around the M0 platform, having it occupy a unique and valuable space in the minds of users, prospects and ecosystem participants.
• Design and execute on marketing campaigns to achieve the strategic goals of the M0 project on an annual basis.
• Own and develop the visual identity of the M0 project and how it is expressed across all external and internal touchpoints.
• Hire and manage a team of marketers across all elements of the marketing function.
Job Requirements
- 5+ years experience as a senior marketing leader with broad marketing responsibilities.
- You have a proven track record of bringing crypto products or services to market, particularly in B2B contexts.
- You have demonstrable experience building unique brands, managing the product marketing lifecycle, architecting remarkable campaigns, and delivering best in class communications across a diverse set of stakeholders. We will want to discuss your portfolio in detail.
- You are a CT (Crypto Twitter) power user.
- You are passionate about story-telling and really, really good at it.
- You are obsessed about using market data and insights to refine marketing strategies and measure return on investment.
- You love the cypherpunk ethos of crypto, its desire to challenge the status quo, to build permissionlessly, and to contribute to a financial system that is 10x better than what we inherited.
- You like to work hard on big problems, and you enjoy being surrounded by people with the same level of ambition.
- You are uncompromising, with yourself and others, but remain available to listen and teach.
Benefits
- Global team and flexibility: Join a truly global team with the flexibility to work remotely or from one of our hubs in NYC or Berlin.
- Health and wellness: Enjoy comprehensive healthcare insurance coverage as well as a wellbeing allowance and gym membership to support your physical and mental health.
- Customizable IT setup: Tailor your workspace with access to top-notch IT equipment.
- Professional development: Benefit from an annual development budget to enhance your skills and grow professionally, including opportunities to participate in conferences and on-site company events worldwide.
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