• Lead research initiatives to confirm and identify the ideal customer profile, buyer persona, and buying journey for Aquata in the Mid-Market segment. • Collaborate with key stakeholders to ensure research findings directly inform targeted positioning and messaging. • Maintain deep expertise about segment needs and document all of Arcesium’s segments, target buyer personas, and ideal customer profiles for Aquata. • Work closely with stakeholders across marketing, sales, product, and client engagement to drive the product marketing and GTM plan for selling Aquata into the Mid-Market and help execute strategic marketing within the Enterprise Market. • Assess market landscape, trends, and opportunities, and identify segment priorities/big bets to refine the strategic focus across segments. • Support the sales team by creating battlecards, fact sheets, messaging kits, and other content using research from marketing initiatives to drive awareness, conversion, and expansion in both the Mid and Enterprise Markets. • Create high volumes of compelling marketing collateral that simplifies complex topics, surfaces key business challenges, and drives awareness and interest with target segments—including the Mid-Market. • Collect and analyze data to assess the performance of product marketing initiatives and identify areas for improvement. • Provide segment insights and guidance that inform demand generation, customer journeys, thought leadership efforts, and other key initiatives. • Promote firm-wide positioning alignment by collecting, analyzing, and distributing feedback on prospect interactions and conference materials.