• Define and evolve the positioning, messaging, and narrative that clearly establishes Octopus as the category leader in Continuous Delivery. • Work with the Product and Revenue teams as we iterate on the product roadmap, incorporating the Voice of the Customer (VoC). • Partner with the CMO and leaders of other marketing functions to develop realistic marketing plans, aligned with company priorities. • Support Product Marketers in the development of Go-To-Market (GTM) strategies and guide them in planning and executing product launches. • Oversee and contribute to the development of all market-facing content including fact sheets, blogs, videos, and press releases, ensuring consistent voice, tone, and relevance to our target audience. • Drive initiatives focusing on building customer evidence, including case studies, testimonials, and product reviews. • Nurture relationships with market analysts through regular briefings and be the DRI for analyst-driven market research (Gartner MQ, Forrester Wave, etc.). • Represent Octopus at industry conferences and Octopus-led events. • Serve as a people manager for the product marketing team, helping them perform at their best by clearly defining their goals, providing continuous feedback, removing obstacles, and helping them grow in their careers.