• Develop self-service experiences by designing and maintaining product tours, gated demo environments, and (PLG) product-led growth workflows that enhance conversion and accelerate buyer education. • Implement AI-powered outbound programs using tools like Clay and nReach to automate account research, data enrichment, and personalized outreach sequences in support of marketing pipeline goals. • Integrate marketing systems by partnering with Marketing Operations and Revenue Systems to connect CRM, marketing automation, and enrichment tools, ensuring seamless campaign workflows from first touch to opportunity creation. • Optimize conversion paths through analysis of user journeys across ads, landing pages, chatbots, and demos to identify drop-offs and improve overall conversion rates. • Collaborate across teams, working closely with sales, product, product marketing, and brand and content marketing to translate campaign strategies into scalable workflows. • Experiment and iterate by quickly prototyping new processes, measuring results, and refining approaches to boost speed-to-lead, lead quality, and pipeline efficiency.