• Lead lifecycle planning for existing product lines, identifying opportunities for enhancement, refresh, or derivative product extensions. • Support the definition and prioritization of product requirements based on market trends, customer feedback, and clinical insights. • Translate unmet customer needs into product feature requirements and value propositions that inform the roadmap. • Partner with Product Management and R&D to assess trade-offs between clinical, technical, and commercial considerations. • Own commercialization planning and launch execution for new hardware, software, and feature releases. • Develop compelling value propositions, messaging frameworks, and field tools that position Tablo for success across customer segments. • Coordinate cross-functional launch readiness between Sales, Clinical, and Marketing Communications. • Analyze market data, customer feedback, and competitive dynamics to identify trends, risks, and whitespace opportunities. • Create actionable insights that guide portfolio prioritization, pricing strategies, and positioning. • Define and track success metrics for product launches and marketing initiatives. • Evaluate product performance post-launch, identifying levers to increase utilization, satisfaction, and revenue.