Keywords Studios

International technical and creative services provider to the global video games industry and beyond.

Senior Product Marketing Manager – Video Games

Product MarketingProduct MarketingContractRemoteSeniorTeam 10,001+Since 1998H1B No SponsorCompany Site LinkedIn

Location

California

Posted

138 days ago

Salary

Not specified

Seniority

Senior

Bachelor Degree10 yrs expEnglish

Job Description

• Define longer term marketing objectives and strategy, develop and execute go-to-market plans for new games and live services. • Conduct market & consumer research and translate insights to inform the roadmap and marketing strategies. • Act as a strategic marketing partner and voice of the player to studio leadership throughout the product life cycle. • Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team. • Lead the cross-functional team and agencies (Creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand). • Brief all partners on marketing strategy, positioning, and messaging and approve assets to ensure brand consistency. • Work with the Creative team on marketing asset development. • Collaborate with Analytics to build accountability (targets, experiments). • Produce campaign post-mortems to highlight insights for Growth & Studio team. • Partner with finance and operations on budget management for brand programs. • Manage marketing campaign calendars, asset deliveries, and messaging for target audiences. • Work in partnership with 1st Party and ASO to test and implement improvements across app stores.

Job Requirements

Bachelor’s Degree or equivalent in business or related field
At least 10+ years of experience in mobile marketing, product marketing, or brand marketing
At least 5+ years of experience in the gaming industry (ideally in mobile gaming)
You have already worked on world-class IPs (Intellectual Properties) such as Star Wars™, Game of Thrones®, Marvel®, Transformers®, Pokémon™ or Dragon Ball® . All brands listed are trademarks or registered trademarks of their respective owners.
Analytical marketer who can translate data into actionable insights
Experience managing a cross-functional team in a large organization
Integrated Marketing experience including paid, owned, and organic channels
Strong project management skills

Benefits

Phases of our recruitment journey:
You send us your application with your updated resume.
After reviewing your candidacy, we’ll invite you for the online Interview via MS Teams with one of our Talent Acquisition Specialists. It’s a perfect chance to exchange questions and get to know each other better.
There will be a second interview with one of our Project Managers.
For some projects, there will also be a final online meeting with our client to discuss further the objectives of the position.
At the end of our journey - hopefully you will receive an offer and become our new Keywordian!
Our recruitment process is fully online and remote. We value each application and review every candidate individually. Our recruitment team will get back to you as soon as they can to inform you about the status of your candidacy. If you're interested in joining our team, we highly encourage you to apply.
That would be it from us - now we are waiting for your move!