• Serve as the primary point of contact and trusted advisor for assigned franchisees • Act as a connector between franchisees and internal SMEs (finance, marketing, training, operations, technology) to resolve issues efficiently • Build strong, trust-based relationships with franchisees to promote engagement, compliance, and satisfaction • Conduct regular calls, field visits, and structured check-ins • Partner with franchisees to identify local business opportunities and target prospects • Conduct or support outbound activities such as: Calling potential clients to introduce services, Sending and following up on cold outreach emails • Review franchisee sales pipelines and coach on improving close rates • Review financial performance and P&Ls with franchisees • Highlight revenue growth and margin improvement opportunities • Coach franchisees on recognizing and nurturing high-value opportunities