• Develop and implement a comprehensive social and paid media strategy aligned with company growth priorities, Account-Based Marketing (ABM), and demand generation objectives. • Create and maintain a monthly content calendar that integrates organic storytelling and paid campaigns across multiple channels. • Collaborate with marketing, design, and sales teams to ensure all messaging reflects the company’s core values and unique differentiators. • Repurpose long-form content (such as articles, videos, and webinars) into short-form, visual, and interactive formats optimized for each platform. • Craft clear, compelling, and brand-consistent copy for posts, ads, and landing pages that simplify complex financial topics. • Manage posting schedules and partner with key team members to amplify visibility through employee advocacy programs. • Engage actively with followers, foster online community participation, and build trust-based relationships with relevant audiences. • Plan, execute, and optimize paid campaigns across platforms including LinkedIn, Google Ads, and ABM tools (such as RollWorks or AdRoll). • Translate target account lists and personas into audience segmentation and creative strategies that enhance awareness and conversion rates. • Conduct A/B and multivariate testing on ad visuals, copy, and CTAs to improve performance and ROI. • Monitor campaign budgets, track pacing, and ensure efficient spend allocation for maximum impact. • Analyze campaign metrics including reach, engagement, click-through rate, conversions, and cost per lead (CPL). • Translate data insights into actionable recommendations for future campaigns. • Stay informed on social media trends, ad platform updates, and competitive benchmarks to keep strategies fresh and effective. • Collaborate across teams to align brand identity, tone, and content direction with company goals. • Support sales enablement through social selling resources and content toolkits. • Continuously refine processes and explore new tools, ad formats, and creative approaches for growth and efficiency.