• Lead day-to-day management of social media programs, aligning strategic direction with client goals; • Coordinate across departments and with external stakeholders to ensure seamless execution, from content production and approval to performance reporting; • Serve as a thought partner to clients, proactively identifying growth opportunities and innovative strategies to optimize performance and reach client goals. • Lead multiple social media coordinators to execute program strategies, providing resources, guidance, and feedback to drive content excellence and team performance; • Host internal team meetings and regular 1:1s to address challenges, provide consultation and support, and ensure alignment on goals and deliverables; • Foster a positive, inclusive team culture by promoting collaboration, recognizing achievements, and motivating team members to perform at their best while maintaining high standards of work quality. • Monitor content output and performance across client social media accounts, tracking audience data, progress to goals, and overall program effectiveness; • Oversee the content production process from ideation to publication, ensuring output is both brand-aligned and performance-optimized; • Collaborate with internal departments in developing and leveraging resources and tools to execute and optimize client programs. • Serve as the primary point of contact for day-to-day program needs, leading weekly client meetings, presenting program updates, facilitating discussions, and ensuring strategic alignment; • Produce comprehensive client-facing reports that showcase program performance, highlight key metrics, provide strategic insights, and demonstrate ROI across social media initiatives; • Maintain consistent, proactive communication with clients, ensuring they are informed, engaged, and confident in program direction and results.