• Develop and lead the social media strategy across platforms (Twitter/X, LinkedIn, Telegram, Discord, YouTube, and emerging channels). • Create engaging, high-quality content (threads, posts, memes, visuals, short videos) tailored to the Web3 community. • Manage the companys social accounts, ensuring consistent voice, tone, and brand identity. • Monitor crypto trends, news cycles, and community conversations to position our project in timely and relevant ways. • Collaborate with product, design, and community teams to plan campaigns around launches, announcements, and ecosystem updates. • Track and analyze engagement metrics to optimize content strategy and report on performance. • Build and nurture relationships with influencers, KOLs, and ecosystem partners to expand our reach. • Act as a key storyteller, translating complex technical ideas into digestible narratives that resonate with diverse audiences.