• Identify, recruit, and activate strategic channel partners across Human Services program areas to expand market reach and drive revenue growth • Build, manage, and develop the referral partner base, ensuring strong performance and mutual value creation • Design, execute, and continuously improve the partnership strategy, including referral, and technology partners, to support organizational objectives • Develop and launch joint go-to-market initiatives and pipeline campaigns to generate qualified leads and accelerate deal flow • Collaborate with partners on co-marketing, product demonstrations, and joint sales pursuits to maximize partner-influenced revenue • Create and deliver partner enablement resources; lead partner business reviews, training sessions, and ongoing engagement • Implement and scale a structured, tiered partnership program, evolving from a limited set of partners into a robust ecosystem • Regularly assess partner performance, addressing underperformance, and recognizing top partners to maintain program excellence • Build and sustain trusted relationships with partners, aligning their efforts with Northwoods’ strategic priorities • Track and analyze partner participation in deals, measure program impact, and report on key performance metrics to drive accountability and continuous improvement • Monitor and analyze industry trends, legislative changes, RFPs, and competitive activity; deliver actionable insights to inform product strategy and market positioning • Represent Northwoods at industry events and partner forums to strengthen relationships, identify new partnership opportunities, and drive joint pipeline growth • Align partner activities with organizational goals through close collaboration with Sales, Marketing, Product, and Delivery teams • Drive lead generation and support the sales team in closing partner-influenced deals; track and report on partner-driven funnel metrics • Leverage CRM systems to manage partner leads, campaigns, pipeline tracking, and forecasting • Identify and develop outreach strategies for new target customer profiles aligned to Northwoods’ value proposition • Collaborate with internal teams to develop solutions, structure pricing, and create compelling proposals, RFP responses, and sales contracts • Collaborate with Revenue Operations to deliver insights on partnership pipeline health, conversion rates, and forecast accuracy