• Develop and lead large-scale public education campaigns related to transportation safety and transit awareness. • Manage multi-channel marketing strategies including digital, print, radio, out-of-home, and grassroots outreach. • Collaborate with stakeholders such as the Department of Transportation, transit agencies, law enforcement, advocacy groups, and community partners. • Conduct research, message testing, and audience segmentation to inform campaign strategy. • Oversee creative development, including messaging visuals, and media placement. • Track campaign performance, analyze data, and optimize for impact and reach. • Lead project planning, timelines, budgets, and vendor coordination. • Facilitate community engagement, outreach events, and public education initiatives. • Ensure compliance with client and regulatory requirements on all campaigns.