• Create and execute targeted marketing campaigns aimed at driving growth among rep partners and stores, as well as engagement with underlying brands. Ensure campaigns are data-driven and aligned with overall business goals. • Design and implement initiatives to increase engagement from rep partners and stores, including A/B testing of bonuses, promotions, and other incentives. Focus on driving repeat usage and loyalty across the platform. • Utilize user segmentation to tailor campaigns and promotions, ensuring personalized experiences for different user groups. Optimize engagement by delivering relevant content and offers to specific segments. • Quantify the ROI of marketing campaigns by implementing robust tracking and analytics. Continuously refine strategies based on performance data to maximize growth and engagement outcomes. • Work closely with Rep Growth & Success, and Brand Partnerships teams to align campaign strategies with product developments and business needs. Ensure cohesive messaging and user experience across all touchpoints.