• Ideate, create, and test a variety of video, image, audio, and text creatives across paid and organic channels • Build, optimize, and scale paid acquisition and influencer campaigns • Support affiliate program outreach and creator partnerships to expand Sleeper’s network and drive new users • Analyze conversion, retention, and campaign performance metrics to inform growth strategy • Identify and test new social, affiliate, and content marketing opportunities • Collaborate with design, content, and product teams to ensure timely delivery of campaigns • Contribute ideas in team brainstorms and help shape creative direction across marketing initiatives