• The Director of Field Marketing leads our national activation strategy, overseeing all in-market programs (sampling, events, partnerships, and retail marketing) that drive trial, awareness, and lead to measurable revenue growth. • This role works closely with sales leadership to ensure every activation supports sell-through, repeat purchase, and sustained velocity at retail. • You’ll build a field marketing function grounded in ROI, efficiency, and market insight, ensuring every initiative delivers measurable results for both the business and the brand. • Team Management & Development: Build, lead, and mentor a high-performing field marketing team accountable for measurable impact in trial, conversion, and retail growth. • Event Strategy & Execution: Identify, evaluate, and secure participation in high-impact events and sponsorships to grow brand visibility within key markets. • Localized Partnerships: Research and establish partnerships with local businesses, wellness centers, influencers, and other community organizations to support brand exposure. • Consumer Data Collection & Analysis: Develop strategies to collect consumer data and feedback from offline events, ensuring integration with online marketing for a seamless customer journey. • Budgeting & Performance: Own the field marketing budget and ensure each investment drives quantifiable business return. • Experience Innovation: Drive the creation of new, immersive brand experiences that resonate with target consumers and set our brand apart in the dietary supplement category.