• Define and evolve the content design vision and strategy for Ethos’s core product experiences and new product ventures. • Partner closely with Product, Design, Research, Brand, Content Design and leadership to align communication across holistic user journeys. • Establish the playbooks for supporting products at different lifecycles and evolving Ethos’ content maturity overall. • Drive high-impact initiatives across multiple product areas, ensuring content clarity, emotional resonance, and conversion effectiveness. • Create scalable frameworks for tone, messaging hierarchy, and microcopy patterns that optimize for clarity, emotional resonance, and product performance. • Lead content forward experience projects where narrative helps users navigate nuanced decisions and emotional barriers inherent in purchasing life insurance. • Champion accessibility, inclusivity, and transparency through every word and interaction. • Guide product designers and product managers in content craft. • Contribute to and evolve Ethos’s content design standards, systems, and governance models to ensure consistency across teams. • Intake and synthesize key stakeholder feedback to hone designs and achieve alignment across cross-functional partners. • Partner with Data Science and Research to design experiments and content hypotheses that directly connect language to user behavior and business metrics. • Use qualitative and quantitative insights to continuously refine Ethos’s voice and approach to storytelling.