• Develop and execute comprehensive go-to-market strategies for Incorta’s platform and the multiple solutions with on the platform. • Create sales plays and supporting materials that align with different customer segments and use cases • Build content that supports prospects through every stage of the sales funnel, from awareness to conversion • Collaborate with sales teams to understand field needs and optimize messaging effectiveness • Experience producing high-quality technical content including whitepapers, case studies, solution briefs, and competitive battle cards • Experience in develop website content, landing pages, and digital assets that drive engagement and conversion • Create demo scripts, pitch decks, and technical documentation for sales teams for technical sales and value sales methodologies • Manage content calendar and ensure consistent messaging across all marketing channels • Translate complex technical data platform capabilities into compelling customer value propositions. • Develop positioning and messaging for data management, analytics, agents, AI and integration solutions • Create technical content that resonates with both business and technical decision makers • Support product launches and feature announcements with appropriate marketing materials • Conduct market research and competitive analysis for Incorta’s main competitors for sales • Monitor industry trends, customer feedback, and competitive movements • Provide market insights to inform product roadmap and marketing strategy decisions