• Define and oversee CRO and personalization strategies across Risepoint’s web and landing page portfolio • Manage overall experimentation and personalization ideation and execution across entire university portfolio • Build and scale a testing program (A/B, MVT, personalization, journey tests) with strong hypothesis development, ideation pipelines, and prioritization frameworks • Drive adoption of scalable testing practices across the partner ecosystem that delivers measurable lead and app growth and testing velocity • Lead development of audience segmentation, targeting, and personalization strategies in a phased approach across partner sites using machine learning and enterprise-grade tools • Partner with Analytics, Tech, and Marketing to create audience models and implement enterprise-wide personalization strategies to drive scalable, student-centered experiences • Proactively map ideal state student experiences and next best action leveraging 1st and 3rd party data • Identify opportunities to collect first party data while driving leads • Drive advanced use of web and journey analytics, swimlane analysis, and attribution models to identify opportunities, measure impact, and guide optimization strategies • Partner with Analytics to embed CRO and personalization insights into dashboards and reporting frameworks • Lead user research studies, and turn audience and market research findings into actionable insights and strategies • Collaborate with SEO, AEO, UX, and Content leaders to align optimization strategies with search, content, and design best practices • Build and mentor a team of CRO managers and specialists, fostering a culture of experimentation, learning, and measurable performance, and consistent best practices