• Develop and implement regional marketing strategies tailored to local market dynamics and CRM objectives. • Collaborate with sales leadership to understand enterprise goals and identify marketing needs. • Plan and execute targeted marketing campaigns, including events, webinars, email campaigns, and digital marketing efforts. • Optimize campaigns based on performance metrics to maximize ROI. • Organize and manage field events such as roadshows, sporting events, executive dinners. • Drive engagement and attendance of Named Accounts to applicable events. • Attend events as needed to drive positive outcomes. • Coordinate logistics, budgets, and promotional activities to ensure event success. • Partner with CRM New Logo, Client Services and Client Partnerships to provide them with tools, resources, and insights to convert leads. • Act as a key liaison between sales and marketing teams, ensuring consistent messaging and effective lead follow-up. • Track and report on key performance indicators (KPIs) such as pipeline contribution, and event ROI. • Use data insights to inform future strategies and demonstrate CRM marketing impact. • Identify a cadence of investments focused on positive ROI. • Ensure optimal allocation of resources to achieve objectives. • Work with alliance partners to co-market events, campaigns, and programs. • Foster relationships with key partners to extend reach and impact.