Scribe

Make software make sense

ABM Marketing Manager

MarketingMarketingFull TimeRemoteTeam 51-200Since 2019H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

134 days ago

Salary

$105K - $150K / year

Bachelor Degree4 yrs expEnglish

Job Description

• Own ABM strategy & execution: Build and execute 1:1 and 1:few campaigns for Scribe’s target strategic accounts, using channels like LinkedIn, direct mail, content hubs, in-app/product signals, and events. • Create tailored experiences: Develop personalized content, messaging frameworks, microsites, and event activations that resonate with executive buyers and buying groups. • Plan and execute ABM events: Partner with Sales to design field events, VIP dinners, and executive roundtables that drive engagement within target accounts. Manage pre- and post-event campaigns to maximize pipeline impact. • Partner with Sales: Work hand-in-hand with AEs to co-create account plans, identify whitespace, and deliver personalized plays that open doors and accelerate deals. • Measure what matters: Track account engagement, coverage, event ROI, and pipeline impact. Provide insights back to Sales and Marketing to refine strategy. • Bring creativity to enterprise marketing: Pilot new ideas, test emerging ABM and event formats, and share learnings that raise the bar for how we engage top accounts.

Job Requirements

  • 4+ years in B2B SaaS or PLG company (startup or high-growth preferred) with at least 2 years focused on ABM or enterprise demand generation.
  • Proven experience building and running multi-channel ABM campaigns, including digital, direct mail, and field events or executive programs.
  • Strong collaborator with sales teams; you’ve co-created account plans and directly influenced revenue outcomes.
  • Excellent communicator: able to distill complex ideas into clear, compelling messages for senior buyers.
  • Analytical mindset: experienced with tools like Salesforce, 6sense/ZoomInfo, or similar ABM/intent platforms.
  • Willingness to travel up to 10% of the time for ABM events and account programs.

Benefits

  • Some of the nicest and smartest teammates you’ll ever work with
  • Competitive salaries
  • Comprehensive healthcare benefits
  • Equity in a hypergrowth startup
  • Flexible PTO
  • 401k
  • Parental Leave
  • Commuter Benefits (SF office employees)
  • WFH Stipend

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