• Set the creative direction for live event graphics, from concept through execution. • Guide design and animation across broadcast, streaming, and promotional ecosystems. • Provide peer-to-peer creative leadership, nurturing talent, inspiring innovation, and raising the bar for design excellence across teams. • Evaluate, select, and guide external vendors and contractors—ensuring strategic partnerships that deliver world-class creative for live events. • Develop scalable, best-in-class design systems and brand frameworks that extend beyond the event, influencing marketing and product experiences. • Lead teams in creating graphics systems, animation packages, and editorial workflows that are both innovative and built to last.