Lifecycle Marketing Manager
Location
Arizona + 4 moreAll locations: Arizona, California, Colorado, North Carolina, Vermont
Posted
143 days ago
Salary
$95.4K - $127.1K / year
Bachelor Degree5 yrs expEnglishCloud
Job Description
• Own the customer journey from first touch through nurture and engagement
• Design, optimize, and manage automated programs that convert leads into opportunities and grow customer value over time
• Build and optimize automated nurture journeys, triggered campaigns, and engagement programs across email, SMS, and other digital channels
• Own the design and evolution of lead scoring models to improve qualification accuracy
• Monitor and manage deliverability, suppression rules, and compliance (CAN-SPAM, GDPR, etc.)
• Continuously refine journeys through test-and-learn programs
Job Requirements
- 5–7 years in lifecycle, CRM, or marketing automation roles in enterprise or multi-division organizations
- Expertise in Salesforce Marketing Cloud (preferred) or equivalent MAP/CRM systems
- Proven ability to design scalable nurture journeys that drive conversion
- Strong understanding of deliverability, compliance, and engagement best practices
- Analytical and data-driven, with experience turning journey metrics into optimization actions
- A collaborative marketer who thrives in a cross-functional performance marketing environment
Benefits
- comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave
- employee stock purchase plan
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