• Serve as the subject matter expert for products within your solution category, developing sharp positioning and audience-specific messaging that clearly differentiates Pearson. • Partner with Global Marketing Managers to integrate your products into broader marketing programs that drive demand, engagement, and pipeline. • Collaborate closely with Product, Sales, Customer Support, and cross-functional teams to ensure aligned messaging, continuous feedback loops, and consistent market presence. • Equip sellers, resellers, and channel partners with high-impact sales enablement tools such as value narratives, case studies, pitch decks, and product one-pagers. • Develop and maintain a library of product marketing assets used across channels and teams. • Leverage analytics to assess performance, uncover insights, and optimize messaging and materials. • Monitor market trends, buyer behavior shifts, emerging technologies, and competitor moves to inform future GTM strategies.