• Generate new sales opportunities by conducting outbound prospecting through phone calls, emails, social media, and other outreach methods to create interest in EMS|MC solutions. • Qualify inbound and outbound leads to assess fit, interest level, and readiness before advancing opportunities to the Business Development team. • Execute daily outreach activities to meet or exceed activity and pipeline generation goals, including calls, emails, meetings set, and qualified opportunities. • Conduct initial discovery conversations to understand prospective clients’ challenges, priorities, and needs within municipal, county, and health system environments. • Effectively communicate EMS|MC’s value proposition and differentiate our solutions to generate interest and secure meetings with key decision-makers and influencers. • Maintain accurate and timely documentation of all prospecting activities, communications, and lead status within the Customer Relationship Management (CRM). • Collaborate closely with Business Development, Marketing, and Operations teams to ensure a smooth handoff of qualified opportunities and alignment on messaging. • Support marketing campaigns and initiatives by following up on campaign-generated leads and assisting with targeted outreach efforts. • Participate in ongoing training to build knowledge of the EMS industry, including operational, financial, and regulatory challenges faced by prospective clients. • Represent and support the company mission, values, and commitment to customer success in all prospective interactions. • Participate in company-sponsored events, meetings, and trade shows as needed to increase brand awareness and generate pipeline. • Perform other duties as assigned.