• Own performance creative strategy for 8 & 9 figure DTC brands spending multi-6, 7, multi 7 and even 8 figures monthly on paid social. • Onboard new clients and lead all creative strategy: research brand, audience, products, competitor ads etc. • Write ad scripts and storyboards that communicate your vision for UGC creators or actors (you do not handle the production process yourself - our production team does this). • Review incoming raw content from creators to ensure it matches your vision - ask production team for reshoots if necessary. • Review final assets from editors and designers to ensure it meets your vision and standards - ask for re-edits if necessary. • Produce a variety of ad types and styles (UGC, low-fi, podcast style, street interview, statics, GIFs, etc). • Ensure creative not only performs BUT also matches client's brand needs. • Handle client revisions with urgency. • Own client communication for creative - regular client calls, creative discussions and performance reporting. • Report on creative results with insights, learnings, and clear next steps. • Handle multiple clients and creative pipelines simultaneously. • (Optional for senior hires) Mentor and guide other creative strategists, with potential to move into a pod leader or leadership role with time.