E-commerce, Marketing Specialist

EcommerceEcommerceFull TimeRemoteTeam 1-10Since 1998H1B No SponsorCompany Site LinkedIn

Location

California

Posted

148 days ago

Salary

$100K - $175K / year

Bachelor DegreeEnglish

Job Description

• Develop and implement multi-platform SEO strategies to drive organic discovery, ensuring our services in apparel production and pattern printing rank highly in search results relevant to retail clothing brands. • Lead content and traffic growth initiatives by optimizing high-value content pages to improve search rankings, drive qualified web traffic, and capture new audiences interested in customized clothing manufacturing. • Optimize our Shopify stores to maximize visibility, user experience, and conversion rates, highlighting our expertise in producing printable pattern garments for retail partners. • Manage Shopify app advertising and optimization efforts to enhance platform performance and promote our factory services effectively. • Oversee advertising campaigns on META platforms (including Facebook and Instagram), creating targeted ads that showcase our apparel production capabilities and attract retail clothing companies. • Create and optimize product listings on our e-commerce platform, ensuring accurate representation of our clothing manufacturing services, including specialty printing options, to facilitate seamless inquiries and sales. • Analyze data from web analytics, customer feedback, and sales metrics to identify areas for improvement in our online marketing and e-commerce strategies, making data-driven recommendations to boost efficiency. • Create and manage influencer campaigns, partnering with relevant influencers in the fashion and retail space to promote our factory's apparel production services and build brand awareness. • Stay ahead of industry trends and innovations in e-commerce, digital marketing, and apparel manufacturing, recommending new tools and technologies to enhance our strategies and maintain a competitive edge. • Collaborate with the sales team to align marketing efforts with sales goals, supporting lead generation for our services in producing clothing for major retail brands. • Monitor and report on key performance indicators (KPIs) such as traffic growth, conversion rates, and ROI from campaigns, adjusting tactics as needed to meet business objectives. • Conduct market research on retail clothing trends, particularly in printable patterns and custom apparel, to inform content and advertising strategies.

Job Requirements

Proven experience in e-commerce and digital marketing, with a strong track record of driving online sales and traffic growth, preferably in the apparel or manufacturing industry.
Demonstrated expertise in selling to retail clothing companies, with a deep understanding of their needs in apparel production, including specialty printing and pattern design.
Proficiency in SEO tools (e.g., Google Analytics, SEMrush), Shopify platform management, and META advertising platforms.
Strong analytical skills with experience in data analysis and interpreting customer feedback to optimize strategies.
Experience creating and managing influencer campaigns, with a portfolio of successful partnerships in fashion or related fields.
Excellent communication and project management skills, with the ability to work independently in a remote environment.
Bachelor's degree in Marketing, Business, E-commerce, or a related field; advanced certifications in digital marketing or SEO are a plus.
Familiarity with industry trends in apparel manufacturing, e-commerce technologies, and retail sales cycles.
Ability to thrive in a fast-paced, innovative environment while managing multiple priorities.