• The Senior Brand Manager is responsible for overseeing and managing the development and execution of brand strategies. • Conducting market research to identify opportunities for brand growth and differentiation. • Overseeing the creation and execution of marketing campaigns. • Defining and managing brand communication objectives. • Analyzing competitors' brands. • Providing management with brand performance reports, insights, and recommendations. • Leading customer insights research. • Recommending the strategic direction for the brand. • Collaborating with cross-functional teams. • Managing brand budgets and allocation of resources.