• Define and communicate a clear vision and multi-year strategy for add-on/partner offerings • Own the full suite of add-on and partner-integrated products • Conduct deep market research and competitive analysis to anticipate industry trends • Collaborate with engineering, design, marketing, sales, and support to ensure seamless execution • Integrate user and partner feedback, market demands, and technical feasibility to drive product features • Build, mentor, and scale a high-performing product management team • Define and monitor KPIs for product adoption, partner engagement, customer satisfaction • Oversee budgets and resource allocation • Regularly update executive leadership and C-suite partners on portfolio strategy • Foster a culture of ongoing improvement and innovation.