• Contribute the soft launch roadmap and own key hypotheses, define KPIs, and run experiments that inform global launch strategy. • Partner with Design and Engineering to evolve core systems, monetization loops, and player progression to shape features that matter. • Level up engagement and retention: Build and iterate live-ops strategies from events to offers using segmentation, A/B testing, and real-time analytics. • Translate player behavior data into insights that inform content cadence, pricing, and economy balance to drive commercial success. • Champion player-first design: Ensure monetization enhances, not interrupts, player experience. • Align cross-functional teams around clear product specs, measurable goals, and an inspiring creative vision. • Track competitive titles and market trends to inform future updates and roadmap direction.