• Develop and maintain a business relationship between Welling and OEMs, this means a solid business relationship with all key stakeholders within the customers’ engineering, purchasing and production groups. • Develop insight on market trends, value points, and satisfaction. • Translate the customer input into Welling’s technology road maps, engineering requirement, and/or new productizing efforts. • Manage and track business wins, and support internal financial analysis in evaluating various choices. • Represent Welling professionally to achieve Welling’s business objectives. • Monitor the competition’s products and services and notify management of benchmarks.