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Civic Marketplace

Better, Transparent public services for all

Head of Marketing – Communications

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteLeadTeam 11-50H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

155 days ago

Salary

Not specified

Seniority

Lead

Bachelor DegreeEnglishSwitching

Job Description

• Develop and implement Civic Marketplace’s marketing and communications strategy to position us as a category defining company and help us drive revenue growth. • Create messaging frameworks and narratives that resonate with local government audiences, partners, suppliers, and the media. • Maximise the impact of milestone announcements, new partnerships and customer case studies. • Manage all internal and external communications, including proactive outreach to relevant national and trade media publications and handling inbound and reactive media issues as required. • Be responsible for the development of a growth marketing strategy including customer acquisition, funnel optimization, campaigns, and performance tracking. • Manage multi-channel growth campaigns (paid, SEO, events, partnerships, inbound, ABM) to drive awareness and leads. • Co-design and lead joint activities with our partners, customers and suppliers to demonstrate the impact of working with Civic Marketplace. • Coordinate and collaborate with other parts of the business, including product and engineering, sales, customer success and partnerships. • Track and report on performance across both marketing and communications initiatives. • Manage contractors and agency partners, and lay the groundwork for building out our in-house team in the future.

Job Requirements

  • Extensive experience in marketing and/or communications in a high-growth, venture-backed B2B or govtech setting.
  • Strong writing, storytelling, and messaging development skills.
  • Experience managing PR/media relationships and external communications.
  • Data-driven mindset. Confident with a range of marketing tools and techniques
  • A proven track record of delivering high impact results, driving customer acquisition and measurable growth through campaigns and experimentation.
  • Able to work collaboratively with partners and third parties on mutually beneficial comms and marketing activations.
  • Proven ability to operate in a fast-moving startup environment and work across teams and business functions; highly collaborative and proactive.
  • Good knowledge of local government decision-making and/or public procurement in the US.
  • Comfortable switching between strategic planning and tactical execution.
  • Able to build and lead a comms and marketing function from scratch, including working with contractors and agency partners.

Benefits

  • Health insurance
  • Professional development opportunities

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