Head of Marketing
Location
United States
Posted
163 days ago
Salary
Not specified
Seniority
Lead
Bachelor Degree3 yrs expEnglish
Job Description
• Develop and execute a prop trading marketing strategy that aligns with our objectives with a focus on trader acquisition and retention, SEO, strategic partnerships and paid marketing.
• Develop and optimise the trader acquisition funnel to increase conversion rates at every stage.
• Create and manage marketing strategies across multiple channels, including paid, SEO, influencer, and partnerships.
• Drive innovative marketing campaigns and strategies that outperform industry competitors to increase trader engagement.
• Create and manage the marketing budget, setting clear performance indicators and ROI measurements to ensure our outgoings contribute to our growth.
• Cultivate influential relationships within the prop trading industry, promoting brand advocacy, ultimately driving growth and market dominance.
• Lead special projects and provide regular, data-driven reports to senior stakeholders that reflect your strategic impact on the company's marketing efforts.
Job Requirements
- Minimum 3 years experience in a senior marketing or growth role, with a track record of delivering results in a prop trading firm.
- A deep understanding of marketing metrics including lead conversion rates and organic search rankings.
- Background in the prop trading industry, who is adept at both strategic leadership and day-to-day operational roles within a dynamic marketing function.
- Bachelor's degree in Marketing, Communications, or a related field.
- Extensive experience in crafting brand strategies from inception to execution.
- Proficiency in planning and rolling out effective marketing strategies, with a strong understanding of prop trading.
- Familiarity with PR and global media strategies, particularly in the prop trading sector.
- Excellent written and verbal communication skills.
- Creative thinker with the ability to generate innovative ideas and concepts.
- Strong attention to detail and the ability to multitask in a fast-paced environment.
Benefits
- health insurance
- retirement plans
- paid time off
- flexible work arrangements
- professional development
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