Head of Marketing

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteLeadTeam 1-10Company SiteLinkedIn

Location

United States

Posted

163 days ago

Salary

Not specified

Seniority

Lead

Bachelor Degree3 yrs expEnglish

Job Description

• Develop and execute a prop trading marketing strategy that aligns with our objectives with a focus on trader acquisition and retention, SEO, strategic partnerships and paid marketing. • Develop and optimise the trader acquisition funnel to increase conversion rates at every stage. • Create and manage marketing strategies across multiple channels, including paid, SEO, influencer, and partnerships. • Drive innovative marketing campaigns and strategies that outperform industry competitors to increase trader engagement. • Create and manage the marketing budget, setting clear performance indicators and ROI measurements to ensure our outgoings contribute to our growth. • Cultivate influential relationships within the prop trading industry, promoting brand advocacy, ultimately driving growth and market dominance. • Lead special projects and provide regular, data-driven reports to senior stakeholders that reflect your strategic impact on the company's marketing efforts.

Job Requirements

  • Minimum 3 years experience in a senior marketing or growth role, with a track record of delivering results in a prop trading firm.
  • A deep understanding of marketing metrics including lead conversion rates and organic search rankings.
  • Background in the prop trading industry, who is adept at both strategic leadership and day-to-day operational roles within a dynamic marketing function.
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Extensive experience in crafting brand strategies from inception to execution.
  • Proficiency in planning and rolling out effective marketing strategies, with a strong understanding of prop trading.
  • Familiarity with PR and global media strategies, particularly in the prop trading sector.
  • Excellent written and verbal communication skills.
  • Creative thinker with the ability to generate innovative ideas and concepts.
  • Strong attention to detail and the ability to multitask in a fast-paced environment.

Benefits

  • health insurance
  • retirement plans
  • paid time off
  • flexible work arrangements
  • professional development

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