• Responsible for Content Strategy & Planning, driving and maintaining the HRC content calendar to ensure consistent, timely, and high-quality content delivery. • This includes balancing frequency to prevent audience fatigue and unsubscribe rates, while ensuring clients receive notifications at least 90–120 days in advance of foreseeable compliance regulation implementation dates. • Lead end-to-end content development, including strategy, writing, editing, proofreading, and publishing of HR compliance-focused materials (e.g., HR Alerts, Practice Pointers, e-books, newsletters, infographics, Knowledge Hub resources, webinars and social media posts). • Partner with internal subject matter leads (e.g., HR Consulting, Recruiting, etc.) to capture insights and translate them into timely, accurate, and engaging content aligned with brand standards and strategic objectives. • Conduct regular audits to ensure NP-HRC-approved master templates, proposals, presentations, and collateral materials are properly organized, using correct file types, naming conventions, and storage locations. • Design and manage presentations and templates, ensuring alignment with NP-HRC brand standards, correct file types, naming conventions, and organized storage. • Maintain a centralized library to support internal and client-facing needs. • Own the external webinar process, coordinating with internal and external partners to deliver seamless, branded experiences. • Track and analyze content performance using dashboards and engagement metrics (e.g., clicks, downloads, conversions). • Collaborate with HRC leadership to refine strategy based on insights and audience feedback. • Collaborate with internal subject matter experts and Hilb Group Corporate Marketing to capture insights, elevate SEO rankings, expand audience reach, and drive strategic campaigns that promote HR Consulting services. • Design and deliver marketing initiatives that support partnership programs—including joint campaigns, co-selling efforts, product integrations, and co-development projects—focused on increasing visibility, engagement, and strategic impact. • Create and manage Microsoft Forms and/or SurveyMonkey for surveys, event registrations, and workflow automation as directed. • Manage and mentor the Marketing Support Associate, ensuring timely execution of marketing tasks and supporting professional development.