• Build and execute multi-channel demand programs (email, content syndication, social, events, ABM, paid) • Identify and measure the most effective channels for Altimate AI • Own lead lifecycle and lead scoring; optimise handoff SLAs with Sales/SDR teams. • Manage marketing automation and CRM: build flows, campaigns, and reports. • Test and optimise creative, landing pages, CTAs and flows to improve conversion rates. • Run ABM/sales-targeted plays for strategic accounts, in collaboration with the sales team • Report on funnel metrics, CAC, LTV, pipeline influenced, and ROI across channels.