• Lead and support the planning, launch, and cross-functional implementation of new products and features—including AI-enabled authentication, fraud prevention, and deepfake detection capabilities. • Contribute independently, and as part of multi-disciplinary teams (Marketing, Product, Sales, Legal, Finance, etc.), bringing strong communication skills and high organization to projects that leverage emerging AI technologies. • Strive to become a product expert capable of building technical product-based content rapidly, translating the impact and benefits of complex solutions—especially those utilizing AI and machine learning—into customer-centric messaging. • Develop programs and campaigns to expand into new vertical markets and geographies, with an emphasis on AI-powered differentiators. • Document customer buying journeys, key personas, and competitive landscapes, incorporating market analysis and competitive intelligence for products driven by data and AI advancements. • Partner with internal and external resources to create marketing and sales collateral that communicates both traditional and AI-enhanced product value (case studies, website content, campaign materials). • Manage product documentation, claims, and customer references for internal and public-facing use, ensuring claims and messaging accurately reflect AI capabilities and responsible adoption. • Stay informed on AI market trends, regulatory requirements, and ethical considerations, including data privacy, bias mitigation, and responsible AI use—integrating these insights into ongoing messaging and product strategy.