• Define and execute the marketing strategy for Premium+ subscriptions across AccuWeather app and web properties, including Partner GTM strategy (offers, messaging, lifecycle flows). • Own app marketing initiatives beyond subscriptions, including user engagement programs, app rating and review growth, and experimentation to improve overall app health and quality signals. • Act as the primary marketing owner for subscription and upgrade experiences in partnership with Product. • Partner closely with Product, Engineering, Analytics, and Consumer Revenue teams to align product roadmap, offers, messaging, and upgrade experiences. • Drive conversion optimization across in-app, web, and lifecycle touchpoints, including upgrade modals, notifications, landing pages, and purchase flows. • Design and run lifecycle marketing programs spanning in-app messaging, push notifications, and email marketing to move users from free to trial to paid and retained subscribers. • Plan and execute seasonal, always-on, and promotional campaigns tied to weather moments, product launches, and key calendar events. • Drive a high-velocity experimentation cadence across creative, copy, offers, timing, and audience segmentation, with a focus on continuous learning and improvement. • Collaborate with Paid Media and Acquisition teams to support subscription-focused growth initiatives and high-propensity audiences. • Translate user behavior, funnel performance, and campaign results into clear insights and recommendations for stakeholders. • Develop clear and compelling creative briefs, test plans, and strategic documents to guide internal teams and external partners. • Ensure consistent Premium+ value proposition and brand alignment across all consumer-facing touchpoints. • Manage timelines, priorities, and cross-functional dependencies to ensure high-quality execution. • Performs other duties as assigned.