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Direct Response TV Media Buyer

MarketingMarketingFull TimeRemoteMid LevelTeam 11-50Since 2022H1B No SponsorCompany Site LinkedIn

Location

United States

Posted

169 days ago

Salary

Not specified

Seniority

Mid Level

2 yrs expEnglish

Job Description

• Own media buying for national linear cable TV campaigns from end to end • Identify, negotiate, and secure highly efficient DR inventory across cable networks and dayparts • Optimize buys for cost-per-lead and ROAS, not just impressions or GRPs • Coordinate with internal growth team to align buys with landing pages, creative, and call tracking • Monitor pacing, air dates, clearance rates, and performance daily • Manage relationships with TV networks, rep firms, and DR media sellers • Test and scale new stations, programs, and formats based on performance • Report on KPIs including spend, CPL, conversion rate, lead quality, and return on ad spend • Drive high-volume, low-cost leads at strong CPLs and ROAS

Job Requirements

2–5+ years experience buying direct response linear TV, ideally across national cable networks
Deep understanding of DR metrics (CPL, CPV, frequency, clearance, etc.)
Proven ability to negotiate low CPMs and uncover undervalued remnant inventory
Strong working knowledge of media planning tools, spreadsheets, and tracking workflows
Comfortable operating independently and making fast decisions with imperfect information
Analytical mindset—you can spot patterns in performance and adjust strategy accordingly
Strong communication skills with vendors, reps, and internal stakeholders
Bonus: Experience with call tracking tools, attribution platforms, or lead generation funnels
Bonus: Familiarity with response forecasting and historical clearance data
Bonus: Prior experience working at a DR agency or in-house buying team
Bonus: Exposure to programmatic or CTV buying (a plus, not required)