• Develop and execute go-to-market strategies for product launches across LATAM markets • Conduct market research and competitive analysis to identify positioning opportunities • Define target customer segments and create buyer personas specific to LATAM regions • Partner with sales leadership on pricing strategies and launch coordination • Design and execute integrated digital marketing campaigns across paid search, social media, and content marketing • Create localized content strategies for diverse LATAM audiences • Optimize campaigns across mobile and desktop users and manage marketing automation platforms • Monitor performance metrics and optimize campaigns based on ROI • Develop sales materials including pitch decks, product sheets, and case studies • Create and deliver product training programs for regional sales teams • Establish sales playbooks with market-specific insights and competitive intelligence • Provide ongoing sales support and analyze performance data for optimization