• Building relationships and providing strategic direction to help the Company grow and be profitable within the nuclear segment. • Developing, coordinating and implementing sales plans designed to increase existing business and capture new business in the nuclear segment. • Develop and execute profitable sales growth within the Channel partner and Direct sales category. • Create demand at end users and engineering firms through high touch specification activity via the Channel partner network. • Build solid relationships with Channel partners, End Use Customers, A&E firms in order to drive specifications of our product range. • Develop in-depth knowledge of Company offering in order to identify profitable business opportunities. • Direct Marketing efforts by identifying key market initiatives to broaden the reach of our Brand and value proposition. • Support and Provide the Sales Network with the tools and resources they need to achieve their territory revenue goals. • Collaborate with Marketing, R&D, and Product Management for business development and selling strategies • Work with all Channel partners to drive focus on the chosen market segment and become the SME (Subject Matter Expert) in the nuclear segment especially on application know-how. • Be an ACTIVE member of the relevant industry associations to increase visibility of our brand and technical expertise. • Work hand in hand with sales and product management to drive product and sales differentiation with our existing or improved product line. • Drive constant communication between all the stakeholders of a given end user or territory to ensure we are fully aligned as a business unit and have ‘one face’ to our customers, locally, regionally and globally if applicable.