• Overall responsibility for Calendly’s Self-Serve Content & Web function covering Marketing Website, Help Center, developer portal, careers site, and more. • Build out and support delivery of web and self-serve content vision and roadmap; guide team on strategy, design, content, and tooling decisions. • Help evolve the customer education team to consider the entire prospect and user journey; give feedback and direction on content quality, strategy, and distribution. • Oversee experimentation program; support Website Strategy and Web Operations leaders to prioritize experiments. • Support top-of-funnel organic growth through an SEO/AEO strategy executed by Website Strategy Lead and agency partners. • Ensure tight feedback loop with Support and other partners so self-serve content responds to real-customer insights. • Regularly review dashboards, analytics, and custom analyses to understand content consumption, navigation, and business growth. • Manage and mentor team; ensure alignment towards goals, clarity on expectations, and push for execution, content, and design excellence. • Report directly to VP, Growth and work closely with Analytics, Brand and Product Marketing, Lifecycle, and other cross-functional partners.