• Develop, execute, and optimize paid social media campaigns across Meta, TikTok, and other platforms to drive purchases and sales. • Develop and implement comprehensive paid social media strategies aligned with Fitlab's marketing objectives. • Manage end-to-end campaign execution, including planning, budgeting, ad creation, and performance analysis. • Manage and allocate advertising budgets, monitor budget pacing, and adjust allocations to meet KPIs. • Create strategic creative briefs and provide input on ad copy, visuals, and formats. • Oversee campaigns across Facebook, Instagram, TikTok, and emerging channels; stay updated on platform changes. • Conduct market research to identify and segment target audiences for multiple brands in the portfolio. • Regularly analyze campaign performance metrics (impressions, CTR, conversion rates, ROAS) and implement A/B tests and optimizations. • Prepare detailed reports on campaign performance and provide actionable insights and recommendations to stakeholders. • Collaborate with teams across Fitlab's portfolio of fitness and wellness brands; additional duties as assigned. • Up to 20 hours per week (part-time role).